Never Knowingly Undersold stays in ads, but for how much longer? - Marketing Week (blog)

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Telegraph.co.uk

Never Knowingly Undersold stays in ads, but for how much longer? Marketing Week (blog) A lot of headlines recently have focused on how the Never Knowingly Undersold pledge is weighing on John Lewis, but ever determined the retailer is pursuing with the strategy and is unveiling its biggest ever ad campaign tomorrow (17 September). ... John Lewis' 'Never Knowingly Undersold' promise savages profits Daily Mail Now the high street’s resilient two f »