Conference Board: 43% of Internet users now in social networks - Dallas Business Journal:

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Of web users, 43 percent use a social networking website, up from 27 percent last year, the nonprofiyt global research group said. in its quarterlt Consumer Internet Barometer. The most popular site is used by 78 percent of social network followed byMySpace (42 percent), LinkedIn (17 and (10 percent). The survey tracksd about 10,000 Internet-equipped households It said seniors age 55 and older are quickly increasing their use ofsocial networks, up from 6 percent last year to 19 percent this year. Womejn are more likely than men touse social-network siteas (48 percent versus 38 percent).
The majority of user s log on at home, The Conference Boardf said, with a quarter logginy on at work, and 10 percent connectin g throughtheir phone. More than half say they log on at least oncea day. ""Online social networks are more than just a fad amonf theyounger generation," Lynn Franco, directort of The Conference Board Consumer Research said in a statement Tuesday. "They've become an integral part of our personakl andprofessional lives. They’re an effective way to keep in toucjwith people, connect with friends and and network with colleagues. "Social media will also transformj marketing as weknow it.
They’re powerful communication tools, and are becoming an essential part of successfulmarketint strategies." The survey said Facebook is equally populat among men and women, while women are more likely than men (47 percenft versus 35 percent) to use MySpacse and more men than womemn (21 percent versus 15 percent) use Users of the micro-blogginy site Twitter say their top reasons for are to connect with friends (42 update their status (29 percent), look for news (26 and for work-related reasons (22