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Terms of the deal were not disclosed. Admira analyzex demographic data on viewers to generate more targeted TV ads and also adds automationh to the buying The two companies testedthe system, usinh Admira with the NBC Local Medias group in March to buy and sell local televisiom ads in Los Angeles. "Our initial test of the systemin L.A. is off to a great Admira provides us with the potential to help attracty an entirely new segment of advertiseras to thelocal marketplace, particularly small and midsizre businesses that might not otherwise be able to buy loca television station advertising, which is a huge leap Frank Comerford, president of platform development and commercial operations for NBC Local said in a statement.
The full partnershipl is set to begihn inthe fall. The two giantsd are more known through their linkthroughy MSNBC.
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